The commercial hub is Blenheim, population 28,100. Originally a provincial service town to the farming community, it is increasingly geared towards urban lifestyle, visitor needs and the dominant wine industry, a meld of modern sophistication and relaxed ambience.
North is Picton, population 3,700, seaport gateway to the stunning Marlborough Sounds.
Marlborough is located close to the heart of New Zealand, on the north east corner of the South Island, due west of Wellington city. For centuries it has offered safe harbour to travellers sailing to the spectacular South Island: first the Maori traders and war parties; then explorers like Captain James Cook and Dumont d’Urville; and now, to visitors seeking a retreat from city pressures, as they discover the unspoilt haven and foodie heaven that is Marlborough today.
The commercial hub of Marlborough (population 42,300) is Blenheim (population 28,200). Originally a provincial service town to the farming community, it is increasingly geared towards urban lifestyle, visitor needs and the dominant wine industry, a meld of modern sophistication and relaxed ambience. North is Picton (population 3,700), seaport gateway to the stunning Marlborough Sounds.
Relax, Explore, Revitalise, Indulge
Marlborough is synonymous internationally for its distinctive, herbaceous Sauvignon Blanc. It is New Zealand’s largest winemaking region with around 65 wineries and 290 grape growers and over 4000 hectares planted in grapes, mainly Sauvignon Blanc, Chardonnay, Riesling, Pinot Noir, Pinot Gris and Gewurztraminer.
Marlborough is also known for its idyllic Sounds – sunken valleys which create a network of tranquil clear waterways amidst regenerating and virgin native forests. The Sounds are home to treasured bird and sealife – terns, shags, herons, blue penguins, dolphins, seals, and native forest birds, all easily viewed by private boat or charter tour.
The renowned 71km Queen Charlotte Track, a 3-4 day walk, curls around these coves and inlets and along skyline ridges between the breathtaking Kenepuru and Queen Charlotte Sounds
Economy
Marlborough has a diverse economy, emerging from a base of primary industry. The largest sector, apart from tourism, is aquaculture – primarily Greenshell mussels, along with oysters, salmon, paua, and fresh water crayfish.
Wine is a major player, with vineyards taking over central and southern valleys from traditional cropping, stonefruit orchards and sheep. However, sheep and cattle farming remain a major contributor, including high country stations specialising in finest merino wools. Forestry and commercial fishing are strong in the North. Technology based industry and consultancy is increasing as more people shift to Marlborough for the environment and lifestyle. For more information, contact the Marlborough Regional Development Trust.